Hello, I’m Serena!

I'm a toy designer and illustrator based in Los Angeles, CA, specializing in both softline and animated plush. I bring a diverse set of skills with a background in graphic design and print media.

At my current role in Product Development, I excel at illustrating toy concepts from sketch to finished rendering, creating control art (turnarounds), and preparing spec sheets for production. I collaborate well with cross-functional departments to design vector art for packaging and seasonal catalog layouts.

My primary digital tools are Adobe Illustrator, Photoshop, and InDesign.

Outside of work I enjoy exploring cafes around Los Angeles, sketching pastries and lattes to capture the charm of everyday moments.

Feel free to reach out via the “Contact” page or send me an email.

THANK YOU FOR VISITING!